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Travel

Abercrombie & Kent selects 7thingsmedia for UK performance marketing

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By Michael Feeley, Founder and chief exec

May 20, 2014 | 2 min read

Luxury travel company Abercrombie & Kent has selected global digital media agency 7thingsmedia to launch the brand’s performance marketing activity in the UK.

7thingsmedia will provide Abercrombie & Kent with strategic insights into the greater potential of performance-based marketing while recruiting publishers such as travel aggregators and high-end travel content websites.

On the appointment, Claire Powell, head of digital marketing at Abercrombie & Kent said: “7thingsmedia’s clear understanding and passion for our business made them a clear choice from the start of the process. We know they’re renowned for their digital campaigns for luxury brands and we’re sure that working together with them, we can realise the potential within performance marketing.”

Sarah Pettay, client services director at 7thingsmedia, added: “The team are thrilled to be working with Abercrombie & Kent to increase their digital presence as the leader in luxury travel. The agency is excited to use and demonstrate our comprehensive knowledge to meet and surpass their online objectives.”

7thingsmedia’s existing client list includes names such as boohoo.com, French Connection, James Villa Holidays, Liberty London, Ted Baker and Urban Outfitters. The agency operates offices in London, New York and Singapore.

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