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Blackberry Virgin Atlantic BBM

Virgin Atlantic collaboration with BBM promoted by Pope Wainwright

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By Ishbel Macleod, PR and social media consultant

May 19, 2014 | 1 min read

The latest collaboration between BlackBerry Messenger and Virgin Atlantic has seen the creation of an in-flight magazine and universal charging docks.

Designed by Pope Wainwright, the promotion of the Virgin Atlantic BBM channel aimed to create standout appeal for the Virgin BBM channel whilst respecting the integrity of the premium VIP experience.

BBM channels allow users to chat with subscribers.

As well as creating the charging pods, Pope Wainwright created a video ad to promote the partnership channel and an in-flight magazine, which encourages those in the Virgin Atlantic Clubhouse to join the channel.

Blackberry Virgin Atlantic BBM

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