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Photonic technology leader Gooch & Housego appoints The Agency

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By Michael Feeley, Founder and chief exec

May 19, 2014 | 2 min read

Leading photonic technology manufacturer Gooch & Housego has appointed The Agency as its lead Planning, Creative and Digital agency following a number of high profile acquisitions across Europe and North America.

The appointment of a lead agency is a fundamental part of Gooch & Housego’s strategy to consolidate recently acquired firms under a single G&H brand.

Adrian Chance, Gooch & Housego's marketing and communications manager, said: “We chose The Agency based on their understanding of the modern media landscape and how they can help us co-ordinate our brand story across all our online and offline customer touch-points. Their approach to delivering effective marketing communications is clear and simple, and it was evident in their passion and track record for delivering commercial success that they were the right partner for us."

Bath-based communications firm The Agency has worked with large-scale organisations including the AA, BT and Siemens, and has already worked closely with the G&H marketing team on the restructure, design and development of the new G&H global website and their digital footprint.Saman Mansourpour, managing partner at The Agency, said: “Our task is to help G&H realise future commercial success through their communications globally, and to leverage their brand to achieve it. Our team is well placed to do that, as we have a wealth of experience, a high profile client list and a proven track record. The new website is testament to this”.

A $100m global organisation, Gooch & Housego operates in more than twenty industry sectors, with a high profile role in the supply of critical systems and components to the defence and aerospace, industrial and life science markets.

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