Brand Union introduces John Shaw to new worldwide head of strategy and planning role
Brand Union has appointed John Shaw to the newly created role of worldwide head of strategy and planning.
Shaw joins the Brand Union network from WPP Team Red where he held the position of chief strategy officer.
In his new role, Shaw will report in to Simon Bolton, worldwide CEO of Brand Union.
Bolton said: “John’s appointment is a great coup for the agency. His valuable industry experience both in the UK and internationally, working on some of the world’s biggest brands, will help to further strengthen and unite Brand Union’s global network offering.”
As part of Shaw’s role, he will be responsible for leading the London strategy and planning department.
He said: “Brand Union’s vision for building a connected and powerful brand experience appeals to me. Simon and I have talked over the years about working together, and now seems like a great time as Brand Union has an incredible client list, a wide array of talented people and an increasing focus on creative excellence. I’m looking forward to helping develop the worldwide strategic approach.”
Prior to WPP Team Red, Shaw worked at a number of other agencies, including Wieden + Kennedy, where he became planning director overseeing work on Coca-Cola, Nike and Microsoft.