Bloomberg appoints Adam Freeman as first MD for Bloomberg Media EMEA
Bloomberg Media group has appointed Adam Freeman as the first managing director of Bloomberg Media for Europe, the Middle East and Africa (EMEA), as the company looks to expand its global media footprint beyond TV to multiple media platforms across the regions.
Freeman, who is the founder of digital advertising start-up Mutual Media, and served as chairman for Metropolis Music Group, will be responsible for leading Bloomberg's multi-platform media operation – web, mobile, TV, digital video, print magazines and live events – across EMEA.
The new management structure is part of Bloomberg’s new global media strategy.
“With bureaus in 72 countries, Bloomberg’s global presence is unrivalled in the consumer media industry,” said Bloomberg Media CEO Justin B. Smith.
“Adam’s appointment is a statement of our ambition to develop the world’s leading next-generation global business media company. We will be investing across every platform – web, mobile, TV, digital video, print, live events – with a powerful focus on new digital channels and audiences. Adam has a clear track record of leading digital transformations and successfully building the types of teams and cultures required for media innovation. He is going to take our operations in Europe, the Middle East and Africa to the next level.”
Freeman, who served as executive director of Guardian News and Media until 2013, will start this week and will be based out of Bloomberg’s European headquarters in London.
Last month Bloomberg unveiled its biggest ever global brand initiative - a tech hub at London City airport.