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Guide Dogs

Guide Dogs aims to inspire 10,000 superheroes to join Dogs Unite walking event through integrated campaign

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By Stephen Lepitak, -

May 17, 2014 | 2 min read

Guide Dogs is to release a campaign featuring dogs dressed as superheroes to promote its new fundraising event, Dogs Unite, which will aim to bring 10,000 people together for the biggest dog walk in London.

The integrated campaign, developed by Rapp, aims to portray all dogs as heroes in an effort to inspire people to attend the event at Queen Elizabeth Olympic Park on 14 June.

Activity will include radio, 48 and 6 sheet posters, underground and overground tube panels and national press including the Sun and the Evening Standard.

The radio advert will run across Heart, Capital, Kiss, Absolute and Magic, with media planning and buying by Rapp Media.

To tie in with the theme of the campaign, free capes will also be given away at the event, which will include dog shows.

Guide Dogs

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