Tesco Bank looks at ‘the colour of money’ in rebrand campaign
Tesco Bank has rebranded with Wieden & Kennedy, as it looks to differentiate itself from other banks.
Featuring a new brand identity colour palate, ‘the colour of money’, the rebrand will see Tesco Bank promote its focus on areas that matter to customers, such as UK-based call centres.
Chris Pitt, marketing director at Tesco Bank, explained: “Because we are different to other banks, we need to look different and we have created a new visual identity that is aligned to Tesco but still gives Tesco Bank a distinct identity. The role for our new branding is to ensure we are consistent and professional in our look and feel and get the message across that we are simple, modern and professional.
“The things that matter to our customers also matter to us, so it’s important we communicate them and they feature in our first in store campaign and on our digital platforms.”
Discussing the new colour scheme, Pitt added that using the colour of coins and bank notes for its colour range is “to help demonstrate that we understand the importance of money, and we understand the trust our customers place in us”.
The new look is designed to work across multiple platforms, with digital being front of mind.
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