Hertz strikes sponsorship deal with Murphy Prototypes for 2014 European Le Mans Series
Hertz has revealed that Hertz Car Sales Europe, the used car remarketing division of Hertz International, has become an official sponsor of Murphy Prototypes for the 2014 European Le Mans Series and the 2014 Le Mans 24 Hours Race.
As part of the deal, Hertz Car Sales branding will appear on the tail fin of Murphy Prototypes LMP2 Nissan V8-powered Oreca 03, the team truck, the mobile garage and all teamwear.
The sponsorship will ensure broadcast media exposure for the Hertz Car Sales brand as well as a variety of corporate hospitality opportunities across Europe. Hertz Car Sales will also support the Murphy Prototypes team via Facebook (Hertz Rent2Buy) and Twitter (#HertzRacing #HertzAlsoSellsCars).
Rui Ferreira, vice president Fleet Remarketing, Hertz Car Sales, said: "A lot of people do not realise that Hertz is not just one of the world’s largest car rental providers; we also sell cars. We have thousands of well-maintained cars for sale, with the opportunity for consumers to enjoy an extended test drive before purchase with our unique Rent2Buy proposition. This partnership is a great way to raise awareness of Hertz Car Sales and Rent2Buy while supporting a successful and growing team.”
The Murphy Prototypes driver line-up for the 2014 Series includes former Formula 1 driver and Sky Formula1 presenter, Karun Chandhok, Marussia Formula 1 test driver, Rodolfo Gonzalez and GP2 Driver, Nathanaël Berthon.