Tipp-Ex's hunter and the bear return in interactive campaign asking for help rewriting Pharrell Williams' book
Tipp-Ex’s hunter and the bear have returned for a new interactive online campaign created with Buzzman.
Last seen in 2012, this time the hunter and the bear have been entrusted with Pharrell Williams’ new book, but have unfortunately covered it with Tipp-Ex Mini Pocket Mouse and need the public to help them rewrite it.
To take part in ‘The Social Book’ visitors to the dedicated microsite have to guess the erased words, with the first person to find any of them getting a credit in Pharrell Williams’s book. When the book is completed it will be published with the revenues used in learning programmes for underprivileged children.
With varying degrees of difficulty many words have hints which can be accessed using the hint button, those taking part also have unlimited attempts to guess a word which, once found, will be made visible. Any person to guess a collective word correctly will be credited for it and earn points.
Individual words will not be visible in the book even when they have been found as they will be kept for everyone to guess and have fun with, only the first person to guess an individual word correctly will be credited.
In addition those taking part will be able to score points by guessing words and sharing The Social Book online, those with the most points more likely to get a credit in the book. 74 special prizes are also up for grabs for the first people to guess words during the winning period.
The Social Book experience is available in English, French, German, Spanish and Italian.
Content created with:
Buzzword Creative
Find out more