Samsung recruits Lionel Messi, Cristiano Ronaldo and Wayne Rooney for Galaxy 11 YouTube campaign
Samsung has published a football-themed Galaxy 11 YouTube campaign to promote its Galaxy S5, Gear 2 and Fit devices, starring the likes of Lionel Messi, Cristiano Ronaldo and Wayne Rooney.
The four minute ‘training video’ features the stars undertake a number of exercises with the gadgets in an attempt to save planet from alien domination in a ‘winner takes Earth’ pitched battle.
The clip dovetails with a clutch of new mobile games and Galaxy 11 World Tour which will interact with fans worldwide.
Younghee Lee, executive vice president of global marketing, IT & mobile communications division at Samsung Electronics, said: “We are thrilled to provide fans with new and exciting ways to participate in the Galaxy 11 campaign throughout the football season. We want consumers around the world to fuel their passion and enthusiasm for football through the new Training Video and multi-platform campaign extensions that are brought to life via the Samsung Galaxy S5, Gear and Fit.”