Provident Financial Group hires MediaCom Leeds for £5m media brief
Provident Financial Group has appointed MediaCom Leeds to develop and implement a new media planning and buying strategy for the group’s brands, including Satsuma Loans.
The agency will now hold responsibility for devising and implementing an ongoing TV and print direct response focussed media strategy for the £5m account, with the aim of raising awareness of the short term personal finance product within the highly competitive sector.
Gill Smith, senior customer marketing manager for Satsuma at Provident Financial Group, said: “MediaCom Leeds brings together the best of what we have been looking for from our media agency partner – keen strategic insight and experience within our sector, with a clear desire to support a Yorkshire based organisation through this exciting and key time of development and growth.”
MediaCom was appointed following a competitive pitch.
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