Heck sausages appoints Partners Andrew Aldridge to “shake-up” traditional sausage market
Sausage brand Heck has chosen Partners Andrew Aldridge as its lead advertising agency as it looks to “shake-up” the traditional sausage market and boost its current market share.
Partners’ first batch of activity for the brand will be to deliver a digital and social campaign, linked to advertising and experiential activity.
The campaign aims to promote the brand's ‘what the heck?’ attitude, challenging the conventions of the category to generate interest among a younger audience.
Jamie Keeble, Heck founder said: “We’re a young team, ambitious for success and most of all we believe in our product. Heck’s language is in its name, it’s who we are, and it’s what we do; making people stop and think – what the heck? In Partners we’ve found the right agency with the perfect attitude, capable of producing a stellar campaign with provocative ideas that will make us stand out from our competitors.”
Heck is already established in Tesco and Asda stores nationwide and will receive national distribution through Waitrose in May.
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