el Jimador tequila awards digital and social account to Communicator
Following a three-way pitch, tequila brand el Jimador has appointed Communicator to its digital and social account.
Communicator has been hired to establish a greater presence for of the brand through social, with activity set to build on the central theme of ‘Beautiful Chaos’ to echo the cultural message of the brand’s Mexican heritage.
“All too often social is not seen as the strategic brand tool it should be”, explained Richard Southon, director a Communicator. “We wanted to take el Jimador’s social activity beyond mere engagement to become a core brand-building channel that leads to heighted awareness, greater understanding and a reappraisal of the category.”
The campaign will integrate Facebook, Instagram and Twitter as well as targeting core influencers.
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