Ad of the Day: Cancer Research - Precious Moments

Unusually, this spot for Cancer Research is presented in the old 4:3 aspect ratio. There's no obvious reason for it, perhaps it's a stylistic decision to make the ad stand out more visually. Either way, it's a powerful piece of work which uses the testimonies of people who have been given the all-clear and focuses on their intense pleasure at still being alive to marvel at the world around them.

Ad of the Day is brought to you in association with David Reviews.