12 May 2014 - 11:31am | posted by | 1 comment

eBay predicts rise in nocturnal shopping during World Cup summer

eBay predicts rise in nocturnal shopping during World Cup summereBay predicts rise in nocturnal shopping during World Cup summer

Online retailer eBay has predicted a rise in nocturnal shopping when the World Cup tournament kicks off next month, as fans take advantage of dual-screening and shop while they watch.

Data released by eBay Advertising today (12 May) found that during England’s defeat to Italy during Euro 2012, there were still over 4,000 searches for football shirts on eBay.co.uk. With some games kicking off at 11pm UK time this summer, eBay said that brands have an opportunity to extend their campaign windows later into the evening to target consumers as they browse online.

The data also reveals the opportunities for brands to capitalise on the 'halo' effect of the World Cup. The stats show that eBay recorded a 20 per cent increase in the number of searches for wide screen TVs in the UK in the run-up to Euro 2012, compared to May and June 2013, showing that major sports events, like the World Cup, have a 'halo' effect in other categories too, as Brits ready themselves for a summer of sport.

Phuong Nguyen, director of eBay Advertising in the UK commented: “Although it’s only a month to go until kick-off, there are still opportunities for brands to target shoppers in the build up to the tournament. These opportunities go far beyond football-related items, with many other categories, like consumer electronics and fashion, also likely to benefit from an uplift. And with the tournament in Brazil, some of the games will kick off as late as 11pm.

“That’s why we expect to see a rise in nocturnal shoppers as Brits stay up late to catch the action live. Brands who extend their campaigns to later in the evening will be able to effectively engage these nocturnal shoppers and grow sales online”.

However, eBay Advertising found that during the same quarter-final defeat to Italy in Euro 2012, there were also nearly 35,000 searches for handbags and over 50,000 searches for sofas on eBay.co.uk by many with no interest in the football.

The e-commerce site said that by "identifying and segmenting fans from non-fans" brands can ensure they don’t "alienate" shoppers throughout the month long event.

Comments

13 May 2014 - 04:08
philipccohen

Fraud is endemic on eBay "nominal-start" auctions ...

If you try to buy anything at a “nominal-start” auction on any eBay website, you need to take great care ...

Shill bidding fraud by professional sellers on eBay “nominal-start” auctions is demonstrably endemic; wherever you see bidders bidding early and often on such auctions they will most likely be sellers' shills, and eBay Inc. is demonstrably the greatest knowing and calculated enabler and aider and abettor of such fraud on consumers that the world is ever likely to know. And, only the most naïve may believe that there will not be a trickle down effect of like criminal activity to other eBay operations ...

The ugly reality of eBay Inc.: eBay's crooked auctions marketplace ... http://www.ecommercebytes.com/forums/vbulletin/showthread.php?24736-Shil... eBay Motors (UK sampling): Auction Fraud Galore ... http://www.ecommercebytes.com/forums/vbulletin/showthread.php?25190-eBay... Barclays Bank–eBay/Gumtree Motors Scams … http://www.legalbeagles.info/forums/showthread.php?37879-Ebay-amp-Gumtre... eBay's clunky, unscrupulous "PreyPal" ... http://www.ecommercebytes.com/forums/vbulletin/showthread.php?24736-Shil... The ongoing joke of eBay Inc. ... http://www.ecommercebytes.com/forums/vbulletin/showthread.php?25072-Oh-N...“Reduction”-in-eBay-Fees&p=168452#post168452 Fun quotes from the eBay executive suite ... http://www.ecommercebytes.com/forums/vbulletin/showthread.php?24159-eBay...

Having now further anonymised buyers' IDs in its Feedback Forum, the only thing that surprises me about eBay—this lazy, greedy, utterly unscrupulous, criminal operator—is that they have not yet summoned up the gall to even further obscure all this endemic shill bidding fraud—that it knowingly facilitates—by converting its auctions wholly to its optional, devious, seller-selected, "private listing" format, or by changing bidding IDs to "Bidder 1", "Bidder 2", "Bidder 3", etc, as they initially were going to do/did when Johnny Ho first introduced the additional layer of anonymity for (shill) bidders in 2008, nor have they yet ceased to publish the details of "completed" listings, a post-sale analysis of which, with some effort, can clearly demonstrate this endemic fraud, and eBay's calculated facilitation thereof, on the consumers of the world ...

What a travesty of justice it is that the US DOJ, nor any other regulatory authority, apparently, will not do anything to even stop this endemic ongoing auction fraud, let alone prosecute eBay and its knowing executives, for the calculated facilitation of such rampant fraud on consumers ...

eBay Inc, where the incompetent mingle with the malevolent and the criminal …

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