The Drum Awards for Marketing - Extended Deadline

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Creative Works: Vote for your favourite, winners to be featured in 28 May issue of The Drum

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By Rebecca Stewart, Trends Editor

May 12, 2014 | 18 min read

Every week The Drum publishes a selection of new Creative Works.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (28 May) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 19 May to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.

The Richards Group: Dodge 'Wisdom'

Brand: DodgeTitle(s): WisdomHeadline and copy text (in English): You learn a lot in 100 years. Agency: The Richards Group, Dallas, USAAgency website: http://www.richards.com/index.htmlCreative Director (Copy): Chuck SchillerCreative Director (Art Director): Aaron ThorntonDirector: Samuel BayerAdditional credits: The Richards Group – Agency – DallasCreative Director/ Art Director: Aaron ThorntonCreative Director/Writer: Chuck SchillerAgency Producer: Sharon ChortekPrincipal: Dave AllenBrand Management: Christy DieselPRODUCTIONHSI Productions - Production Company - LADirector/DP: Samuel BayerExecutive Producer/Managing Director: Rebecca Skinner Executive Producer: Jen DennisLine Producer: William Green EDITORIAL3008 Editorial - DallasEditor: Marc Stone Executive Producer: Anne Strock Producer: Ciara McHaney Sound Design/Mix: Matt Cimino Flame Artist: Mark Sullivan Assistant Editor: Chris Collins VFX/Compositing: Tim Howe Colour Correction: CO3 LA Colourist: Beau LeonMUSICEarhole Studios – ChicagoComposer: Eric Lambert Composer: Matt Harting Engineer: Colin Sipos Executive Producer: Tom Wiebe Producer: Adam WiebeChrysler Group LLCChief Marketing Officer, Chrysler Group LLC: Olivier FrancoisPresident & CEO – Dodge Brand: Tim KuniskisDirector – Brand Advertising, Chrysler Group LLC: Marissa HunterHead of Dodge Brand Advertising: Randy OrtizPublished: April 2014Short rationale (optional): With age comes experience. With 100 years comes a wisdom that needs to be shared with the world. Dodge celebrates its 100th anniversary with the help of some very wise, very cool centenarians.

RKCR / Y&R: Vodafone 'Vodafone Red'

Brand: Vodafone UKTitle(s): Vodafone Red Agency: RKCR / Y&R Agency website: http://www.rkcryr.com/ Creative Director: Mick MahoneyArt Director: Al BrownCopywriter: Algy SharmanAdditional credits: Clients: Daryl Fielding and Fiona MayoPlanner: Kate NettletonBusiness Director: Duncan McRobb Board Account Director: Ahmad SalimProduction Company: Somesuch & CoDirector: Kim GehrigAgency producer: Jody AllisonProduction Company producer: James WatersPublished: May 2014Short rationale (optional): RKCR / Y&R has launched its latest campaign for Vodafone UK that shines a spotlight on how Vodafone enables its customers to make the most of their 4G mobile and the entertainment that comes as part of Vodafone’s Red plans.Coming with a choice of either Spotify Premium or Sky Sports Mobile TV, the Plans are brought to life through dedicated press, outdoor and digital executions.The ads champion a series of characters whose colourful spirit and lust for life is amplified as a result of discovering fantastic music or gripping sporting moments through Vodafone.

Grey London: News UK 'Sunday Times Rich List'

Brand: News UKTitle(s): Sunday Times Rich List 2014Agency: Grey London Agency Website: http://www.grey.co.ukExecutive Creative Director: Nils Leonard Creative Director: Dave MonkCreative team: Jo Sissons Kate Allsop, Miguel GonzalezCreative producer: Kevin Noble Photographer: Tim FlachAdditional Credits: Managing Partner: Natalie GraemeBusiness Director: Tamsine FogginAccount Director: Albert PonnellePlanner: Hamish CameronMedia agency: MsiX Production Company: Peter Bailey ProductionsDigital artist: Antony CrossfieldPublished: May 2014Short Rationale (optional): Grey London, part of WPP’s Team News, has taken a humorous approach to promoting The Sunday Times’ Rich List 2014 in a campaign shot by Tim Flach – one of the world’s leading animal photographers – and which features Sirs Richard Branson and Elton John as well as X Factor mogul Simon Cowell. Once the cats had been photographed, the images were digitally retouched (using lookalike models as reference to ensure likeness) and props added – including specs and an earring for Elton, Cowell’s trademark hairdo and an aeroplane collar for Branson.

The Red Brick Road: MOMA 'Love Yo MOMA!'

Brand: MOMATitle(s): Love Yo MOMA! Agency: The Red Brick RoadAgency Website: http://www.theredbrickroad.comCreative Director: Richard Megson and Matt DavisCreatives: James Tyler, Libby MiddlehurstIllustrator: Jonathan Atkins, Adam BletchlyAdditional Credits: Senior Account Manager: Emily PigottAgency Planner: Simon RingshallAgency Producer: Sarah BurnsMedia Agency: The Village CommunicationsMedia Planner: Mike HickmanPublished: May 2014Short Rationale (optional): The humorous out of home campaign will feature exclusively in train carriages on busy commuter routes, focusing on brightening monotonous journeys. Parodying the well-known ‘Yo Momma’ jokes from the 90’s in a fun retro style, headlines like ‘Yo Moma so filling it makes the full English look empty’ will appeal to young professionals who shop for convenience and pay careful attention to health.

Ogilvy & Mather Singapore: Coca Cola 'Happiness from the Skies'

Brand: Coca-ColaTitle(s): Happiness from the SkiesAgency: Ogilvy & Mather SingaporeAgency Website: http://www.ogilvy.com/Chief Creative Officer: Eugene CheongExecutive Creative Director: Melvyn LimArt Director: Daphne Tann, Raziff LauCopywriter: Martin Loh, Augustus SungAdditional Credits: Account Management: Martin Murphy, Cory TurnerAgency Producers: Adele Huang, Alvin Chin, Amanda ZhangProduction House: Hogarth Worldwide (Singapore) / OneDash22Director: Sanjay ReevesPublic Relations: Michelle Li, Samantha Kudus, Valerie Wang, Krisna BharvaniSpecial Thanks to South Beach ConsortiumPublished: May 2014 Short Rationale (optional): The project, conceptualized by Ogilvy & Mather Singapore (O&M) for Coca-Cola Singapore and supported by non-profit organisation Singapore Kindness Movement (SKM), delivered thousands of cans of ice cold Coke, along with genuine messages of gratitude, to workers at high-rise construction sites around the country, providing a refreshing break, lifting spirits and bringing cheer to appreciative recipients.Themed “Happiness from the Skies,” the project sought to build much needed bridges between Singaporeans and the city-state’s 1.3 million-strong guest worker population that comprises about one third of the country’s entire workforce. The largest group of foreign laborers is made up of guest workers that come from as far away as India, China, Bangladesh and Myanmar.

Krow Communications: Maplin 'Maplin Moment

Brand: MaplinTitle(s): Maplin MomentAgency: krow CommunicationsAgency Website: http://www.krowcommunications.com/Executive Creative Director: Nick HastingsCreative Directors: Rob Turner and Dave WestlandArt Director: Jack Denyer/Barney SpiroCopywriter: Barney Spiro/Jack DenyerAdditional Credits: Agency TV Producer: Kate GrenfellLighting Camerman: Richard MottProduction Company: Rogue FilmsDirector: Misha Manson-SmithProducer: Sophie Hernandez WeldonEditor: Quinn Williams – Ten ThreePublished: May 2014Short Rationale (optional): We want to open Maplin up to a new audience and identified Solution Seekers as our primary target. Making up roughly two thirds of the population, Solution Seekers are interested in technology and the solutions that technology can provide but don’t always know where to turn to when their know-how runs out. Maplin and their knowledgeable Maplineers can provide that helping hand.In our new TV commercial, we've dramatised the "Maplin Moment" - that universal moment when you realise that you have reached the end of your tech know-how and you need someone to turn to. Maplin are there to provide the solution and advice you need.

AMV BBDO: Whiskas 'Maps'

Brand: WhiskasTitle(s): MapsAgency: AMV BBDOAgency Website: http://www.amvbbdo.comCreative Director: Paul BrazierArt Director: Alan WilsonCopywriter: Deacon DriverIllustrator: Dave HopkinsPublished: April 2014Short Rationale (optional): This new press campaign for Whiskas, from AMV BBDO, dramatises how cats see the world around them. It shows a living room, kitchen and garden which have been carefully illustrated to look like old maps, demonstrating that cats see their homes as large places to explore. Every single thing on the map has been labelled with a map-specific term. For example, the kitchen table is called 'Table Top Mountain', whilst the living room rug is titled 'Rug Desert'. The campaign supports an existing TV campaign which reinforces that Whiskas® understands what cats naturally need through insights from the WALTHAM® Centre of Pet Nutrition, the leading authority on pet nutrition and wellbeing.

The Red Brick Road: Go Daddy 'Share your Gift'

Brand: Go DaddyTitle(s): Share your GiftAgency: The Red Brick RoadAgency Website: www.theredbrickroad.com Creative Director: Matt Davis, Richard MegsonCreative Team: Marcus Smith, Tom HopkinsAdditional Credits: Account Director: Matt AndersonAgency Producer: Miles Nathan Production Company: Rattling StickDirector: Andy McLeodProducer: Kirsty DyeEditor: Paul Watts @ The QuarrySound Engineers: Parv and Aaron @ WavePost Production House: Big BuoyHead of VFX: Jim AllenHead of Production: Barny WrightProducer: Pete JonesPublished: May 2014Short Rationale (optional): ‘Share Your Gift’ positions GoDaddy as the “secret weapon” for small business owners who want to get found online and attract new customers. In two 30” spots we are introduced to Pete (roofer extraordinaire) and to Glen and Sue (shoemakers extraordinaire), whose passion and craftsmanship deserve recognition. Using GoDaddy, these business owners are able to share their gift online and grow their businesses by attracting new customers.

AMV BBDO: Sainsbury's 'By Sainsbury's'

Aryjoecreatives: '#WalkLondon'

Title: #WalkLondonHeadline and copy text (in English): Help London to move during the tube strikesAgency: AryjoecreativesAgency website: http://aryjoecreatives.comArt Director: Aryven ArasenCopywriter: Joe WatsonPublished: April 2014Short Rationale (optional): Watson and Arasen’s walking tube map shows the walking distance (in minutes) between each stop highlighting to commuters roughly how long it will take them to walk from station to station.

St Luke's: Old Mout ' Get the Kiwi taste for adverture'

Brand: Old MoutTitle(s): Get the Kiwi taste for adventureAgency: St Luke’sAgency Website: www.stlukes.co.ukCreative Director: Al Young, Jules VizardArt Director, Copywriter: Dave Wigglesworth, Ed RedgravePlanner: Dan HulseMedia Agency: Starcom Mediavest Published: May 2014
Short Rationale (optional): Landing in the UK for the first time in May 2014, Old Mout is New Zealand's No1 packaged cider brand and part of the Heineken portfolio. This launch campaign revolves around the strapline "Get the Kiwi taste for adventure." It brings to life the quirky spirit of the Kiwis, and links the exciting flavours of these new fruity ciders with adventurous experiences associated with life in NZ. The campaign will roll out across Digital, Press and OOH platforms.

Made Thought: G.F Smith 'G.F Smith 1885 Onwards'

Brand: G.F SmithTitle(s): G.F Smith: 1885 OnwardsHeadline and copy text (in English): G.F Smith unveils a new visual identityAgency: Made Thought, London, EnglandAgency website: http://www.madethought.comCreative Director: Ben ParkerPublished: April 2014Short rationale (optional): The unveiling of a new visual identity and design direction for G.F Smith marks another milestone in the history of the company. The scope of work, spanning print and digital communications, is intended to better reflect the legacy, stature and future ambitions of the company.

BETC Paris: Brand Canal+ 'More Cinema with Canal+'

Brand: Canal+ Title(s): More Cinema with Canal+Agency: BETC ParisAgency Website: http://www.betc-life.com/Executive Creative Director: Stéphane XiberrasCreative Director: Olivier ApersArtistic Director: Jordan LemarchandCopywriter: Julien DeschampsAdditional Credits: Traffic: Coralie ChassetProduction: Sarah BelhadjAgency Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux, Hugo ChavanelPublished: April 2014 (Press), May 2014 (Outdoor)Short Rationale (optional): In recognition of the Cannes Film Festival and the channel’s upcoming specially planned quality line-up of cinema programming, BETC Paris created a new series of posters for CANAL+ centered on the films the channel will soon be airing.The "+" identity of Canal takes on a whole new dimension, becoming the foundation of this graphically minimalist campaign.The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters. A fun and colorful challenge, the posters will appear throughout the city, in 4/3, bus shelters and posters.

Ogilvy Melbourne: MINI 'The New MINI. The New Original.'

Brand: MINITitle(s): The New MINI. The New Original. Agency: Ogilvy MelbourneAgency website: http://www.ogilvy.com.auExecutive Creative Director: Brendon GuthrieCreative Director: Cameron MitchellArt Director: Scott ZulianiCopywriter: AnnaTara Clark-SneddonAdditional Credits: Account Service: Thomas FrancisPublished: May 2014

Critical Mass: UNMAS 'Sweeper'

Brand: UNMASTitle(s): SweeperAgency: Critical MassAgency Website: http://www.criticalmass.com/Chief Creative Officer: Conor BradyCreative Director: Christiaan WelzelSenior Copywriter: Stefan SmithIllustrator: Adrian SuzaAdditional Credits: Program Director: Thierry MarquesGroup Planning Director: Jared FolkmannPlanning director: Scott KingContent Analyst: Maia FuhrmanDeveloper: Scott GoetzAssociate Planner: Steven RitchieDeveloper: Roy Quesada Medina Production Company: 1st Ave MachineMusic and Sound: Elias Arts Heard CityEvent Design: Baura New YorkTechnology Lead: Ricardo AlvaradoTechnology Director: Miguel AlvarezSenior Designer: Nikolay MihaylovSenior Designer: April RydeSenior Producer: Alissa HansenPublished: April 2014Short rationale: In April, global digital agency Critical Mass partnered with the United Nations Mine Action Service (UNMAS) to observe the International Day for Mine Awareness and Assistance in Mine Action by sharing an interactive exhibit to help New Yorkers understand just a hint of that fear.At the core of the program is Sweeper, an application that uses iBeacon technology to detect transmitters hidden in an event space to simulate the effect of walking through a minefield. When the user comes too close to a transmitter, it acts as a landmine and detonates, filling the user’s headphones with a jarring, visceral explosion and a message detailing their own personal tragedy. Users were then invited to make a small donation of $5 to help ensure no one ever has to go through what they just did.

Five by Five: Adidas Body Care 'One Shot from Brazil'

Brand: Adidas body careTitle(s): One Shot from BrazilHeadline and copy text (in English): Five by Five: one shot from BrazilAgency: Five by Five, Southampton & LondonAgency website: http://www.fivebyfiveuk.com/Art Director:Chris Townsend Additional Credits: Client: CotyVideo production: Archer’s MarkMedia Planning & Buying: OMDClient Director: George RobertsStrategy Director: Pete EdwardsProducer: Linda PengellyFilm Director: Greg HackettPublished: April 2014Short rationale (optional): To launch the new Adidas body care anti-perspirant range, we challenged football fans to upload video footage of themselves performing football freestyle skills to win a chance to go to Brazil. We selected the top four and organized training from a Premier League football coach before sending them to a secret location to each take a single penalty. With an unfamiliar environment, an international goalkeeper and their own nerves to beat, if they collectively miss more than one penalty they forfeited their place on the plane to Brazil. Could they handle the pressure?

The Mission Control: Unleash Your Creative Monster

Title: Unleash Your Creative MonsterAgency: The Mission ControlAgency Website: www.themissioncontrol.comConcept/Copywriter: James KilloranDesign Director: Ian RobinsonAccount Handler: Patricia KilloranAdditional Credits: Dorman & Sons PrinterShort Rationale: Unleash Your Creative Monster was issued to busy brand directors throughout Europe and North America as an agency introduction. With brand mangers inundated with electronic introductions, Unleash Your Creative Monster was designed to live on your desk and not your desktop. Each handmade DM piece educated recipients that the creative process is a collaborative exercise and encourages them to open up to the agency and share their thoughts and insights. The first step is unleashing their creative monster.

Krow Communications: Pets at Home 'My Pet Moment'

My Pet Moments from krow communications on Vimeo.

Brand: Pets at HomeTitle(s): My Pet MomentsAgency: krow Communications Agency Website: http://www.krowcommunications.comCreative Director: Nick Hastings Art Director: Jon MitchellCopywriter: Darryl George Additional Credits: Agency Producer: Lana Connolly Director: Joan HillaryProduction Company: Red Bee MediaProducer: Laura GouldEditor: Mat Rees/ Paul CallaghanPost production: Red Bee MediaAudio: Prime Focus: Alex BinghamPublished: May 2014

Ogilvy & Mather London: Coca-Cola 'World Cup 2014'

Brand: Coca-ColaTitle(s): World Cup 2014Agency: Ogilvy & Mather London, United KingdomAgency Website: http://ogilvy.co.uk/Creative Director: Gerry Human Art Director: Mark HarrisonCopywriter: Liam ButlerAdditional credits: Account Director: Harriet EdmondsAccount Manager: Will Smith Marketing Manager: Rebecca Hirst Published: May 2014Short rationale (optional): Coca-Cola believes in the power of football to bring people together. That's why we've sponsored the FIFA World Cup for the past 40 years.

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