Betfred.com promotes mobile casino and slots products with 'Have fun with your fingers' advertising push
Bookmaker Betfred.com is promoting its mobile casino and slots product with an integrated campaign from BJL breaking on TV today (Friday 9 May).
The first of five executions will launch the activity on TV with supporting online and social activations as well as a retail presence, with call-to-action based creative introduced across Betfred.com’s 1,400 shops nationwide.
The creative features finger characters playing out comedy real slice-of-life moments, in keeping with the brand’s fun and friendly brand positioning. ‘Have more fun with your fingers’ not only supports Betfred.com’s focus on entertainment value but also serves as a veiled reference to the way fingers play with touchscreen devices.
“With a large number of mobile gaming products in the market, differentiation is a key challenge; which is where we feel the ‘Have more fun with your fingers’ campaign gives us the opportunity to standout and make a connection with our target audience - replaying those classic moments in life when you wish you could escape and be doing something else,” commented Chris Sheffiled at Betfred.com.
BJL creative director, Tom Richards, added: “Challenged with bringing Betfred.com’s fun and friendly positioning to life for the mobile casino and slots products, we wanted to come up with something that brought a human element to mobile gaming, contrasting with the genre of hyper-slick CG films while reminding people that smartphones would be nothing without fingers. Our ‘fun fingers’ approach does just that, tapping into relatable, real-life situations at times when we could all do with some Betfred.com fun.”
The campaign is set to run over a six-month period.
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