Ad of the Day: Innocent Juice - Secret Apples
There's a secret ingredient in Innocent's blend of juices and they're not telling us what it is. It's a clever variation on one of television advertising's oldest tricks - one that had washing powders boasting of 'secret ingredient X' in grainy black and white ads in the late 1950s because sometimes mystery works a hell of a lot better than full disclosure.
Creative Agency: 101
ECD: Richard Flintham
Creative Director: Max Joseph
Creative: Erik Hedman / Ryan Delehanty
TV Producer: Rachel Bishop
Film Production: Hungry Man
Director: Brett Fallentine
Producer: Jack Beardsley
Editor: Anne Perri @ Work
Ad of the Day is brought to you in association with David Reviews.
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