The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 9, 2014 | 1 min read

There's a secret ingredient in Innocent's blend of juices and they're not telling us what it is. It's a clever variation on one of television advertising's oldest tricks - one that had washing powders boasting of 'secret ingredient X' in grainy black and white ads in the late 1950s because sometimes mystery works a hell of a lot better than full disclosure.

Creative Agency: 101

ECD: Richard Flintham

Creative Director: Max Joseph

Creative: Erik Hedman / Ryan Delehanty

TV Producer: Rachel Bishop

Film Production: Hungry Man

Director: Brett Fallentine

Producer: Jack Beardsley

Editor: Anne Perri @ Work

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