4G video calls helps an old man from missing out in the latest Vodafone Ireland ads
A girl misses a gig to console her friend and an old man doesn’t miss the big race in a new series of TV ads for Vodafone Ireland.
Created by Grey London, the ads launch today and look to promote both HD and 4G voice calls.
Following the real-story method of last year’s ads – which included /news/2013/04/29/vodafone-ireland-unveils-new-campaigns-grey-london">a girl and her friends crowded round a phone waiting for a boy to ring
Heartbreak, which launches today, sees a girl miss a one-off performance by her favourite band in order to console her friend. The use of HD voice call technology means that the upset girl doesn’t feel bad about her friend missing the gig.
‘Race Day’, which first aired last month and promotes the network’s 4G coverage, tells the story of Jack, who hasn’t missed the big race for 63 years, until age got the better of him. However, his son filming the race through a video call means he doesn’t need to miss out.
Media for the campaign was handled by OMD.
Content created with:
Grey London
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