Lida MD Victoria Fox promoted to CEO

Fox pictured with Matthew Heath and Nicky Bullard

Direct and digital agency Lida has announced that MD Victoria Fox has been promoted to the role of chief executive officer (CEO).

Fox returned to Lida in 2013, overseeing new business success with a raft of wins including Etihad, Comparethemarket and Land Rover Retail amongst others.

Prior to her return Fox held the role of MD at Touch DDB - the integrated division of DDB (now Adam&EveDDB) heading up Star Alliance and Phillips.

Lisa Thomas, CEO of M&C Saatchi Group and founder of Lida, said of the appointment: "Victoria has already proved she’s incredibly capable at heading up the agency. She’s a motivational and inspiring leader and I have no doubt Lida will go from strength to strength with Victoria at its helm."

Fox added: "I’m absolutely delighted to be taking on the role of CEO. Lida is a very special and unique agency, which our new business record, client list and wealth of creative awards demonstrate. I look forward to leading us into the next phase and deliver further achievements for Lida in 2014."

The promotion follows the appointment of Richard Pentin as strategic partner at Lida towards the end of last month.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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