Beck's creates 'playable-poster' for musical campaign supporting New Zealand Music Month
Beer brand Beck's has created a 'playable poster' using touch-sensitive conductive ink and a flat-panel speaker to deliver sound. Currently in an 'experimental' phase the brand has created the poster as a means to promote local bands and musicians with plans to deploy the posters to 'popular music street poster sites' as well as Beck's venues throughout May, which is dubbed as 'New Zealand Music Month'. The posters follow Grey London's 'Feel Flavour' bluetooth-enabled 'sonic' posters for Schwartz which, when touched, plays music via a mobile device.
Source: PR Examples