Beck's creates 'playable-poster' for musical campaign supporting New Zealand Music Month

Beer brand Beck's has created a 'playable poster' using touch-sensitive conductive ink and a flat-panel speaker to deliver sound.

Currently in an 'experimental' phase the brand has created the poster as a means to promote local bands and musicians with plans to deploy the posters to 'popular music street poster sites' as well as Beck's venues throughout May, which is dubbed as 'New Zealand Music Month'.

The posters follow Grey London's 'Feel Flavour' bluetooth-enabled 'sonic' posters for Schwartz which, when touched, plays music via a mobile device.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian