8 May 2014 - 8:53am | posted by | 0 comments

Beck's creates 'playable-poster' for musical campaign supporting New Zealand Music Month

Beer brand Beck's has created a 'playable poster' using touch-sensitive conductive ink and a flat-panel speaker to deliver sound.

Currently in an 'experimental' phase the brand has created the poster as a means to promote local bands and musicians with plans to deploy the posters to 'popular music street poster sites' as well as Beck's venues throughout May, which is dubbed as 'New Zealand Music Month'.

The posters follow Grey London's 'Feel Flavour' bluetooth-enabled 'sonic' posters for Schwartz which, when touched, plays music via a mobile device.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

SWINDIG - SW London in Digital

26/05/2015
Welcome to Swindig! Tired of heading east for digital...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...