Jaywing launches integrated content offering with ex-Guardian head of public services networks at the helm
Co-creator of the Guardian Professional Networks Mike Hepburn has joined Jaywing as content marketing director as it launches a new integrated content offering.
The newly created role sees Hepburn tasked with using the combined skills of the teams at Jaywing and the recently acquired Epiphany to build an integrated content marketing service, bringing together content strategy and creation, PR, data capture, brand development, media planning and buying, blogger outreach, SEO and social media strategy.
Prior to the appointment Hepburn worked with the Guardian as its head of public services networks and has also help senior roles at GMTV, Dods Group and APCO UK.
Martin Boddy, CEO of Jaywing, commented: “We’re really pleased Mike has taken the leap from media to marketing and joined us at Jaywing. He brings with him the right blend of media experience and commercial flair to help us build a well-rounded, market-leading content marketing service. Coming hot on the heels of our successful acquisition of Epiphany, this marks yet another important stage in the evolution of Jaywing.”
Hepburn added: “I’m delighted to be joining Jaywing as the team can see the huge opportunities right now to create high quality, bespoke media for brands. Jaywing really appealed to me because it already has all of the components in place to build relevant content and drive it to the right audience for the client. With such strong analytical capabilities, Jaywing presents a unique opportunity to develop an acute understanding of what content is working for clients.”
The appointment is effective immediately with Hepburn based out of Jaywing’s London office in Farringdon.
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