“We’re so proud of our northern roots,” Morrisons says in apology for Angel of the North stunt
Morrisons has apologised for its Angel of the North marketing stunt, which saw an image of a baguette projected onto the wings of the landmark.
The company had taken to Twitter to apologise yesterday, but has now said in a statement: ““We’re sorry if you thought we got carried away by shining a baguette on the Angel of the North and apologise unreservedly to those to whom we have caused offence.
“We were trying something different which was meant to put a smile on people’s faces but clearly it wasn’t to everybody’s tastes. We’re so proud of our northern roots and the last thing we want to do is offend anybody.”
Morrisons had projected the image as part of the supermarket's 'I'm cheaper' campaign.