TalkTalk inks £30m sponsorship deal with X Factor
TalkTalk has renewed its sponsorship deal with the X Factor for three years, meaning it will have sponsored all 13 seasons of the ITV show.
The £30m deal shows confidence in the show at a time when ratings have slumped.
"Thousands of TalkTalk customers join us every year at the live final, more tweets are sent about it than any other TV show and, with the return of Simon and Cheryl, we're hugely looking forward to the next series," said Olivia Streatfeild, commercial director at TalkTalk.
The deal will include idents at the start and end of the 3,000 ad breaks across the series, as well as sponsorship of The Xtra Factor on ITV2.
The X Factor Live Tour, mobile auditions and online activity will also be covered by the deal.