Rhoanna Glenn leaves Havas Media Group to spearhead Nimbletank's new in-house media practice

“We are bringing our alternative thinking to the world of mobile media by launching a media practice to sit alongside our award winning highly successful existing mobile product focused business. We are excited to be welcoming Rhoanna to the team, she has an impressive depth of mobile media expertise and is the perfect hire to oversee our media practice,” said David Skerrett, managing partner at Nimbletank.

Glenn added: “Today’s mobile landscape is littered with standard performance campaigns which are great at serving a single purpose, but it is fast becoming boring and tired. We need to take advantage of the full capabilities of devices and people’s emotional attachment to them.

“Marrying this with Nimbletank’s creative vision will enable us to change the way in which brands and consumers alike view mobile advertising. To quote Maya Angelou, I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

As media practice lead Glenn will spearhead the new Nimbletank offering using her experience from Havas Media where she was responsible for mobile planning and buying across the group.