Ad of the Day: Vodafone - Spotify

Sometimes there's a fine line between ideas that empower and ideas that condescend. Some may feel that this attention-grabbing ad for Vodafone has crossed this line and that it's making fun of its elderly protagonists but we couldn't go along with that verdict. The pensioners singing along to contemporary hits as they listen to them on headphones don't look as though they need anyone to stick up for them, and this representation is overwhelmingly positive.

Creative Agency: RKCR/Y&R