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Specsavers celebrates local heroes in sponsored content deal with STV

Specsavers has launched a sponsored content campaign with STV, with the aim to promote local heroes in Scotland.

Planned and bought by Manning Gottlieb OMD, the campaign is set to run for a fortnight and will see one minute programmes showcasing local initiatives and inspirational Scots.

Fiona Stevenson, marketing manager at Specsavers, said: “We are thrilled to sponsor these featurettes which give well deserved recognition to the country’s local heroes.

“We have more than 60 stores across Scotland and their staff pride themselves in getting involved in their communities, doing everything from charity fundraising to supporting local groups.”

This is the first time that Specsavers has used this type of ad funded featurette, while Lorna Dundon, client account director at Manning Gottlieb OMD, says comes as the company wants to have its ‘own celebration of Scotland this year’.

Debbie Robinson, head of sponsorship at STV, added: “It has been a pleasure working with Specsavers to create a powerful ad funded series which will engage Scottish audiences and strengthen the Specsavers brand across communities in Scotland.”

The featurettes were created by STV Creative.

Featured by The Drum