The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Yours Clothing launches campaign to promote plus-size fashion ranges

Author

By Jessica Davies, News Editor

May 4, 2014 | 2 min read

Plus-size fashion brand Yours Clothing is poised to kick off a new campaign tomorrow (5 May) to promote its new ranges.

The brand worked with Intermarketing Agency, which created the TV ad, due to run during the centre ad break in ITV1’s Coronation Street tomorrow night.

The Leeds-based creative agency already managed the brand’s direct response activity, and extended the account to include media buying and planning for TV earlier this year following a competitive pitch.

The ad, produced by The Gate, with post production handled by Edit 19, was shot in an underground warehouse and features a curvaceous model exuding confidence and attitude, positioning Yours as the leading brand for plus size fashion.

The TV campaign will be supported by social media activity, with the TV ads encouraging viewers to user the hashtag #HOWDOILOOK.

Resh Dorka, marketing director of Yours Clothing said: “The #HOWDOILOOK campaign plays a key role in our growth strategy and working with Intermarketing Agency to deliver it has been fantastic. They really ‘get’ our brand and have created something that will inspire and empower our target customer.”

Scott Gordon, Intermarketing Agency’s head of media said: “Having already worked on Yours Clothing’s direct response activity across print and online – it’s fantastic to have won the pitch for their SS14 TV campaign. ITV1 provides the perfect platform for our #HOWDOILOOK campaign, with their wealth of relevant programming and the ability to target specific regions.

“The concept is bold and vibrant, and will ensure standout while positioning Yours Clothing as desirable and fashionable.”

Yours Clothing has 52 stores and plans to open another 21 in the UK and abroad this year.

Content created with:

IMA

Hello. We’re IMA-HOME. A fully connected global marketing agency that lives and works in the real world. We create real world solutions for real business challenges,...

Find out more

Trending

Industry insights

View all
Add your own content +