#savebloomfm campaign begins as music streaming site bloom.fm closes suddenly
Music app Bloom.fm has closed after its main investor TNT pulled its backing for the channel, although a search has begun for a buyer in order to save the service. After 15 months in operation, the music streaming service released a short statement yesterday to say: “We’ll keep this short because we’re pretty shell-shocked, it’s game over for Bloom.fm.”The company explained: ”Our investor, who’s been along for the ride since day one, has unexpectedly pulled our funding. “It’s come so out of the blue that we don’t have time to find new investment. So, with enormous regret, we have to shut up shop.“This is a poetically crappy turn of events as our young business was showing real promise. Our apps and web player are looking super-nice and we had 1,158,914 registered users in a little over a year.”
We’ll keep this short because we’re pretty shell-shocked. It’s game over for Bloom.fm http://t.co/LX9rR3TxK3 pic.twitter.com/083H3o1Bq2
— Bloom.fm (@bloomfm) April 30, 2014Update: down but not out! If we find a buyer in next week we can #saveBloomfm Interested? Mail hello(at)bloom.fm RT! pic.twitter.com/BUc1jnOoJd
— Bloom.fm (@bloomfm) May 1, 2014
The campaign to find a new investor or buyer for the service, which amassed over 1 million listeners, has begun on Twitter using #savebloom.