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Mergers and Acquisitions Channel 5 Viacom

Viacom scoops up Channel 5 for £450m

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By Ishbel Macleod, PR and social media consultant

May 1, 2014 | 2 min read

Viacom, which owns MTV, Nickelodeon and Comedy Central, has bought Channel 5 for £450m.

Viacom president and CEO Philippe Dauman said: "The acquisition of Channel 5 accelerates Viacom's strategy in the UK, one of the world's most important and valuable media markets.

“Viacom's global resources, technology and expertise will help Channel 5 develop even more compelling programming and provide content to consumers in exciting new ways. In addition, we will introduce our popular content to new UK audiences and create a comprehensive offering for our commercial partners on-air and on-line.”

Having bought the company from Northern & Shell, Viacom now own all brands and assets of Channel 5 Limited, including 5*, 5USA and Demand 5.

Paul Dunthorne, chief operating officer of Channel 5, said: "Since Northern & Shell's acquisition of Channel 5 in 2010, the financial and operating performance of the business has been transformed with improved audiences and content offering. The combination of Channel 5 with Viacom's global resources, technology and expertise adds further to the momentum of the business and offers numerous exciting opportunities for the channel's future."

Last month it was predicted that BSkyB and US-based Discovery Communications were set to buy the company for £350m.

Mergers and Acquisitions Channel 5 Viacom

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