1 May 2014 - 10:51am | posted by | 0 comments

Tesco Mobile appoints Fanclub PR to help target youth market

Tesco Mobile appoints Fanclub PR to help target youth marketTesco Mobile appoints Fanclub PR to help target youth market

Tesco Mobile has appointed Fanclub PR, following a three way pitch.

As Tesco Mobile’s retained agency, Fanclub PR will work with the mobile brand’s incumbent social media agency Jam, media planning agency Initiative and above-the-line agency Wieden + Kennedy.

A spokesperson at Tesco Mobile said: “Historically, perceptions about Tesco Mobile have focused on a value, no-frills offering.

“The team at Fanclub demonstrated in their pitch that they understand what motivates our target audiences, and have the creative energy and understanding to take our brand forward to its next level.”

Last year, Tesco Mobile shifted its brand strategy to target a younger audience.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...