1 May 2014 - 10:51am | posted by | 0 comments

Tesco Mobile appoints Fanclub PR to help target youth market

Tesco Mobile appoints Fanclub PR to help target youth marketTesco Mobile appoints Fanclub PR to help target youth market

Tesco Mobile has appointed Fanclub PR, following a three way pitch.

As Tesco Mobile’s retained agency, Fanclub PR will work with the mobile brand’s incumbent social media agency Jam, media planning agency Initiative and above-the-line agency Wieden + Kennedy.

A spokesperson at Tesco Mobile said: “Historically, perceptions about Tesco Mobile have focused on a value, no-frills offering.

“The team at Fanclub demonstrated in their pitch that they understand what motivates our target audiences, and have the creative energy and understanding to take our brand forward to its next level.”

Last year, Tesco Mobile shifted its brand strategy to target a younger audience.

5 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...