The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

M&C Saatchi

Lean Mean Fighting Machine to be subsumed within M&C Saatchi

Author

By John Glenday, Reporter

May 1, 2014 | 2 min read

Lean Mean Fighting Machine has become the latest addition to the M&C Saatchi stable after the digital agency confirmed it is to be integrated into the advertising agencies London office to bolster its creative muscle.

The buy out will see Lean Mean Fighting Machine’s founders; Sam Ball, Tom Bazeley, Dave Bedwood and Dave Cox move into their new digs alongside all existing staff from June, bringing with them a client list which includes Unilever, De Beers and Land Rover.

Tom Bazeley, managing partner at Lean Mean Fighting Machine, said: “It's only my wife's persistence that has stopped me tattooing the Lean Mean Fighting Machine logo up my arm. I love this agency like a weird adopted child, but after ten years the time feels right to mix things up a bit. Joining M&C Saatchi will allow us to keep our spirit but practice on a bigger stage. Just like Lean Mean Fighting Machine, M&C Saatchi is a challenger brand – albeit on a much grander scale – and it’s exciting to be jumping into the middle of such a well known agency.”

Lisa Thomas, CEO at M&C Saatchi UK, added: “Lean Mean Fighting Machine’s sense of adventure and innovation perfectly complement M&C Saatchi’s entrepreneurial spirit. Likewise, their industry defining skills across all digital channels will augment our extensive digital capabilities, allowing us to unlock more creative opportunities for our clients.”

M&C Saatchi

More from M&C Saatchi

View all

Trending

Industry insights

View all
Add your own content +