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By Jennifer Faull, Deputy Editor

May 1, 2014 | 1 min read

GoDaddy is building on its ‘It’s Go Time’ activity with a new campaign suggesting that the tech provider as a “secret weapon” to small businesses.

Developed by The Red Brick Road, ‘Share Your Gift’ comprises two 30-second spots.

‘Roofer’ and ‘Shoemaker’ look to convey that the passion and craftsmanship of small business owners deserve recognition and that by using GoDaddy they can “share their gift online”.

“We jumped at the opportunity to work with GoDaddy because it is a dynamic brand and a company with a clear vision about how to help a segment of customers who frankly don’t get a lot of attention, the ‘very small business owner.’ To have this campaign premiere in the US is a proud moment for the agency,” explained David Miller, managing director at TRBR.

The commercials were directed by Andy McLeod through Rattling Stick and launch 5 May.

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The Red Brick Road

Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that...

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