Spotify and Sprint announce music streaming partnership
Music streaming platform Spotify has formed a partnership with Sprint, the US mobile network, to provide music streaming services in a bundle to its subscribers.
Commencing on 9 May the deal will see subscribers of Sprint’s ‘Framily’ package receive a six-month trial of Spotify, after which they will have the option to subscribe to a premium service for as little as $4.99 a month.
Subscribers to other packages will benefit from a three month trial and $9.99 follow on deal, together with the opportunity to pick up a customised version of HTC’s M8 handset which features high-definition audio technology.
Describing the tie-up as ‘the biggest deal we’ve ever made’, Spotify chief executive Daniel Ek said: “It fits perfectly with the simple reason why Spotify exists, which is to get more people to listen to more music.”
Spotify is rumoured to be considering a $4bn initial public offering with some analysts suggesting that the enhanced exposure generated as a result of the deal could bring this forward.