See what’s in the latest issue of The Drum – 30 April

The latest issue of The Drum includes a look at how cigarette brand BJ Cunningham embraced shock and made a virtue of its product’s health damaging qualities.

Clothes & controversy

Catching up with seasoned wasp nest kicker Benetton.

Life after Death

Enlightened Tobacco Company founder BJ Cunningham shares his thoughts on why selling death made him feel alive.

Here’s to the pioneers

A look at 20 great digital shops founded prior to the year 2000.

Going global

The Huffington Post’s CEO on international expansion.

This issue also includes:

• Our regular creative round-up, showcasing some of the best recent creative work, as voted for by online readers
• Girl Guides – The Guardian’s chief digital officer tells of her journey to the top.
• Mobile creativity – Exploring developments in the world carried in our pockets.