Vileda launches new social video campaign to Save Your Cats
Leading home cleaning supplier, Vileda has launched a new social video campaign in the UK entitled Save Your Cats.
The YouTube campaign is a new approach for Vileda UK as they are looking to break away from traditional marketing techniques and give the brand more of a defined personality and sense of humour.
The Save Your Cats video features an amusing montage of cats that have all lapped up various spills from around the home, causing them to have hilarious reactions. Based on the theory that ‘cats drink everything’, the video features the felines’ reactions to lapping up coffee, hot sauce, energy drink and even wine.
In order to Save Your Cats from having this same outcome, the video then shows how you can get to those spills around the home before your cats by using Vileda’s 1, 2 Spray Mop.
The campaign is being managed by award-winning Yorkshire digital agency INK Digital. They have taken a very creative approach to promoting the campaign which includes giving each cat a persona and story of its own. The campaign will then focus on a different cat each day across the week long campaign.
Vileda’s Save Your Cats video is being promoted across YouTube, Facebook and Twitter over the next week with the hashtag #saveyourcats.
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