Tesco turns to Parker Williams to create 'bright, contemporary' packaging for new Smoothie range
Tesco has engaged branding and packaging design specialist Parker Williams to create the look and feel for its Smoothie range.
The first three to launch include ‘Mango, Banana and Coconut’, ‘Strawberry, Banana and Passion Fruit’ and ‘Pineapple, Kiwi and Lime’.
The design has been developed to have the broadest appeal, in line with the variety of flavours and aims to enable the products to stand out in the fridge at home and in-store.
The range comes in three sizes (one litre, 250ml and 750ml to be released later this year), with the design packaging carrying modern visuals of fresh fruit in contemporary, bright colours.
Parker Williams designer, Cathy Ogilvie, said: “We created a light-hearted, fruity appeal using a contemporary illustrative style, adapted to the different sizes of the product range. Quirky and down-to-earth messages have been added on the pack to make the customer smile and relate to the products.
“The vibrant colour scheme and style was developed with Tesco’s customers in mind, aiming to make the product the obvious choice when they want a quick, delicious and healthy drink.”
The range will launch in Tesco stores this week (week commencing 28 April).
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Parker Williams Design
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