Return from Cannes Lions as pumped as a stock photo model, ads suggest

Fist-pumping, jumping in the air, and looking more excited than anyone does in an office unless it’s just before the Christmas party. That’s how you’ll feel after Cannes Lions, a set of ads from McCann London suggest.

Taken by photographer Max Oppenheim, the ads insist that you will be as ‘pumped as a stock photo model’ when returning from the event, which takes place between 15 and 21 June at the Palais des Festivals in Cannes, France.

Rob Doubal and Lolly Thomson were the chief creative officers for the campaign with executives from agencies including DDB Worldwide, Droga 5, Ogilvy China, AKQA and RG/A amongst others starring as the 'stock models'.

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