Heineken named official beer and cider provider in Glasgow 2014 Commonwealth Games sponsorship deal
Heineken has been named official beer and cider provider by Glasgow 2014 in a sponsorship deal for the upcoming Commonwealth Games.
Sponsorship: Heineken is official beer and cider provider
The deal will see Heineken beer and Bulmers cider on sale in bars at competition venues, and the Caledonian Brewery in Edinburgh will produce a limited edition Commonwealth Games 2014 ale for pubs throughout the UK.
David Grevemberg, Glasgow 2014 chief executive, said: “As a strong supporter of sport and a company with a strong base in Scotland, we are pleased to bring Heineken on board as our official beer and cider provider.
“We want to provide Glasgow 2014 sports fans with a diverse range of food and drink options as part of their overall Games experience.”
John Gemmell, Heineken trading director for Scotland and North East, added: “We are delighted to be officially associated with the Games and will be working hard to help create a spectator experience second to none. We have been chosen for our significant experience in this area and for our popular brand portfolio.”
Heineken employs more than 600 people in Scotland and owns 300 pubs.