YouTube and D&AD team up to unearth talented aspiring filmmakers
YouTube has joined forces with D&AD in a drive to discover and showcase the next generation of talented directors from around the world.
The Google-owned video giant and creative and design body have launched the 'Next Director Award', with the view to helping unearth new directorial talent and provide a global platform to gain recognition for their work.
The award is open to all aspiring talent of any age provided they have less than two years film or advertising experience as a director.
Up for grabs will be mentorship from YouTube and D&AD, ranging from one-on-one sessions with filmmakers and producers to full agency representation. The award also marks the first time D&AD will recognise non-commercial creative work.
Head of creative agency partnerships at YouTube, Alison Lomax, commented: “YouTube is a platform where creators of any size can build an audience and where people can find content they love - from to music, to sport to film. We’re delighted to partner with D&AD to find the next generation of filmmakers and help provide a global stage for new directorial talent to showcase their work.”
Laura Gregory, D&AD Trustee, founder of Great Guns and jury foreman, added: “Nothing excites me more than the discovery of new talent, who challenge the way the established think and perform. D&AD was founded upon a celebration of craft; with content being king, it’s vital to the longevity of our industry that we help bring through the next Ridley Scotts and Jonathan Glazers.
“It’s been so sad to see beloved competitions like Rushes and Virgin Media Shorts having to close, which have been a vital platform for many aspiring directors over the last few years. We hope that the Next Director Award can fill the gap and support new filmmaking talent all around the world.”
The Next Director Award aims to bridge the gap between Professional Awards and New Blood, with new directors invited to submit any form of film, providing it is no longer than five minutes in length, including short films, music videos, commercials and branded content.