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Unilever

Unilever to expand sustainability strategy to include supporting workplace fairness and opportunities for women

By Angela Haggerty, Reporter

April 28, 2014 | 3 min read

Unilever is planning to expand its sustainable living strategy to include programmes focusing on fairness in the workplace, opportunities for women and developing inclusive business.

Plan: Unilever is expanding its strategy

Speaking at an event in London, Unilever CEO Paul Polman said the first three years of the company’s strategy had proven successful, and in the time ahead Unilever would expand its ethical approach to business.

“In the three years since we launched the Unilever Sustainable Living Plan we have learned that sustainability drives business growth and a much deeper connection with our employees and consumers," he said.

“In 2013, we’ve seen good progress, particularly on targets within our direct control. Our plan is helping us to save money, reduce risk and drive innovation, and brands that have done the most to embrace sustainable living, like Dove, Lifebuoy, Pureit and Domestos, are enjoying some of our fastest growth.

“We’re making good progress in reshaping our business for sustainable, equitable growth. But we need to do more. We have always recognised the bigger role that businesses need to play, and now is the moment for Unilever to step up and expand efforts in key areas, driving transformational change where we know we can make the biggest impact.”

He added: “In this way we will leverage our scale and work collaboratively in partnership with others to reach a tipping point in areas that will make a significant difference.”

Unilever’s sustainability approach to business has been underpinned by its ‘Crafting Brands for Life’ marketing strategy, although changes within the company have led to heavy job losses in the marketing department.

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