UKTV channel Dave is set to reveal a ‘sharp and sleek refreshed identity’ tomorrow, which will span both on air and online.
Created by Red Bee Media, who also created the original design for Dave when the channel launched seven years ago, the rebrand includes a raft of new idents.
The refresh was led by UKTV’s Will Gunton, senior brand manager and Hik Sasaki, senior marketing manager for Dave, working closely with Red Bee.
Gunton said of the rebrand: “We want people to think of Dave not just as a place you visit but a mate you want to spend time with even when you can’t get near a telly. In a world crowded with hundreds of channels, Dave has always stood out for its unique personality, which gives us the ability to talk and act in ways which others can’t.
“This refresh is designed to inject this unique persona into everything we do on and off screen and expand the Dave brand to an even bigger audience.”
This comes after UKTV announced that it would be extending the channel brand off-screen, with a brand licensing deal to create Dave merchandise and events.
General manager for the channel, Steve North, said: “The updated look and feel Red Bee has created provides a re-energised and more flexible platform for the channel’s wide range of brilliant programming.”
Over forty idents were created by Red Bee, providing ‘witty observations and amusing graphics that both entertain and inform’.
Andy Bryant, director of creative at Red Bee, added: "Creating the original Dave brand was one of Red Bee’s proudest moments and the channel has gone from strength to strength since then. Now is the time to build on Dave’s unique personality and tone of voice with a refreshed identity that exudes the channel’s sense of humour in every second between programmes."
This is the first change to the brand identity of Dave since its launch.