Papa John’s has teamed up with customer engagement technology Rant & Rave following a successful trial, which will see customers invited to share their thoughts on their pizza at the point of delivery via text message.
All Papa John’s pizza boxes will boast a call to action, inviting customers to share their thoughts via QR code, or by texting Papa to 66099, while there will also be a widget on the website of the pizza chain.
Andrew Gallagher, senior director of marketing at Papa John’s, said: “We’ve been really impressed by the results we’ve had so far; with a brilliant response rate showing that our customers are ready and willing to share their thoughts.
“Only by finding out where we’re going right and wrong can we develop as a company. While Rant & Rave helps us respond to customer issues in the moment it also gives us the wider picture so we can track customer sentiment over time. Of course, it’s going to differ from region to region but I’m confident that by learning from our Rants and listening to our Raves we’re undoubtedly going to retain and grow our already loyal customer base.”
All feedback is analysed in real-time using Rant & Rave’s fast feedback technology and results are presented back to individual franchisees and Papa John’s head office.
Dennis Fois, CEO of Rant & Rave, added: “We’re delighted to welcome Papa John’s to the Rant & Rave family. Like all of our clients Papa John’s are truly customer centric – they recognise that by engaging their customers and responding to their feedback they’ll be able to develop lasting relationships.”
The service was trialled in eight stores across London and the South East before today’s roll-out.