Hooper's to sponsor brilliantly British summer events including The Stilton Cheese Rolling Festival and the World Hen Racing Championship
Hooper’s range of traditionally British brews is championing some of the nation’s oldest and most spectacular traditions this summer as part of a marketing campaign focussed on ‘Great British Experiences’.
Running from May until August, the unusual calendar of events sees the Hooper’s Landrover and bar heading up and down the country to deliver true British refreshment to those involved in and watching the brilliantly British events.
“We wanted 2014 to be a year of ‘Great British Experiences’ for the Hooper’s brand and we believe that sponsoring these events is a great way to bring the brand to life in a unique and traditional way. Each event will receive national and even international TV, radio and print coverage, making them a fantastic platform to reach out to new Hooper’s drinkers,” explained Simon Green, Global Brands marketing director.
The sponsorship starts with The Stilton Cheese Rolling Festival, in the village of Stilton near Peterborough, followed by the Maldon Mud Race in Essex, where hundreds of people dredge through the mud flats in fancy dress to raise money for charity.
August sees Hooper’s sponsor the World Hen Racing Championship at Barley Mow Pub in Derbyshire before heading to Wales as the title sponsor of The Hooper’s World Bog Snorkelling Championships.
Alongside the branded Landrover and bar, Hooper’s will also support the sponsorship through PR, social media and experiential. POS material will also be offered to local pubs to enable them to benefit from the increased visibility of the brand.