Booking.com releases latest ad celebrating the lone female traveller
Booking.com has today (28 April) launched its latest TV campaign focussing on the lone female traveller after the online travel site commissioned its first Solo Travel Report.
The ‘Brianless’ campaign, created by Wieden+Kennedy Amsterdam, aims to highlight the “empowerment of the woman solo-traveller” after the travel site’s research revealed that 50 percent of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago.
“Our research suggests that female solo travel is a phenomenon that is here to stay,” commented Paul Hennessy, CMO at Booking.com.
“Booking.com is at the heart of all travel planning, and gives us all that comfort we need when making our accommodation bookings. The Booking.com platform is committed to empowering all travellers, no matter whether you’re going it alone or with friends, with the ability to book with confidence anywhere in the world, thanks to our destination finder and 27 million reviews.”
Booking.com also recently released a 30-second ‘Golf’ ad, which aims to demonstrate the travel site’s wide range of accommodation.
In February it launched its first European brand campaign in the UK to further grow its UK customer base.
Content created with:
Wieden+Kennedy
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