Tesco Mobile enlists Goldie for #BanishAverage campaign
Tesco Mobile has teamed up with rapper Goldie to launch its new campaign that aims to encourage consumers to ‘banish average from their lives’.
To promote its position as ‘striving to do better than average’ by offering free 4G and O2 coverage, the retailer has today (25 April) released a YouTube video about spicing up the mundane commute.
The video, created by Jam, shows Goldie ‘banishing average’ from a group of cyclists as they make their way home from work, with the help of a spinning instructor and pro cycling team.
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Deep Focus London
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