The Drum's first ever Digital Trading Awards went off with a bang last night with a turnout of more than 400 industry people packing out the Marriott Grosvenor Square Hotel in London.
Like any usual awards do the evening began fairly soberly, but soon enough the excitement of the night and of the ecstatic awards winners took over!
Of course there were plenty of selfies
And lots of happy winners!
There was some manliness - grrr
More selfies
More winners - MMW - wrong way guys!
That's better!
Happy!
A ventriloquist!
And his victim - great sport Jeff from VivaKi
More winners - attempting to emulate the famous "Ellen selfie" by the looks of things - never mind guys
Aaaaaand some more traditional-style awards collecting
Apparently there was a band....not sure who hired them though
But that didn't stop people having a good time
Not sure what this funny looking drink is
And finally - if anyone is missing a pair of glasses please contact us here at The Drum to collect them
A big thank you to all those who came and made the evening such a great occasion. Roll on next year's awards! For more pictures visit our
Facebook page.