The Drum brings you a round-up of some of the latest interesting Creative Works.
Every week The Drum publishes a selection of new Creative Works.You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (14 May) in the Creative Works spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 5 May to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Works on Twitter - @TheDrumCreative.
Fallon London: giffgaff 'We're all the Boss'
Brand: giffgaffTitle(s): We’re all the BossAgency: Fallon London Agency Website: http://www.fallon.co.uk/ Executive Creative Director: Santiago LuceroCreative Director: David DaoCreatives: Darren Beresford, Rick GaytonAdditional Credits: Producer – Tracy StokesAccount Director: Abi PearlAccount Manager: Khalid Al MashghariPlanner: Alex FennemoreClient: Tom Rainsford, Brand DirectorDirector: Josh ColeProduction Company: StinkProduction Co Producer: Lundi ShackletonEditor: David Stevens @ The Assembly RoomsOnline: Big Buoy Post Production – Hussein Hassani Colourist: Mark Horrobin @ Smoke and MirrorsPost Producer: Stacia Akaba – Big Buoy Post ProductionMusic: Romance Dawn (UNKLE Reconstruction)Remixer/Arranger: James LavelleBand: RadkeyMusic Search Company: Fallon LondonSound Design: Dan Beckwith @ Factory StudiosSound Producer: Lou AllenMedia Agency: On The UpsideMedia Buying: All Response MediaPR: Pretty GreenPublished: April 2014 Short Rationale (optional): We wanted to show how giffgaff members have influence and control over the network and how it is run by showcasing the real stories of young people in the UK, who are out there becoming bosses in their own lives. We did this through longer and shorter TVCs, a documentary, a music video and the hashtag #alltheboss to tie it all together.
Vinny & Friends: STOP HS2 ambient campaign
Brand: STOP HS2Title(s): Ambient CampaignAgency: Vinny & Friends Creative: Jason Vinny VinciguerraPublished: 2014Short Rationale (optional): Tiny placards placed outside wildlife burrows, holes and nests along a proposed section of the HS2 track in which the general public (walkers, mountain bikers) can interact with them. It really hits home that our beautiful wildlife will be hugely affected, almost as if the wildlife are campaigning too.
Ogilvy Brazil: GRAACC 'Bald Cartoons'
Brand: GRAACCTitle(s): Bald CartoonsAgency: Ogilvy BrazilAgency Website: http://www.ogilvy.com.br/#!/homeChief Creative Officer: Anselmo RamosExecutive Creative Officer: Roberto Fernandez, Paco CondeCreative Director: Fabio Seidl, Marcos RibeiroCW: Carolina Saraiva, Camila Kintzel AD: Fabio Natan, Fernando PassosAdditional Credits: Visual designer: Rodrigo Lima, Nasser Said Motion: Tulio Inoue, Thiago Bancaro, Guilherme Todorov, Deydson Rocha Project manager: Sabrina Ramiles, Giselle TavaresContent manager: Isabelle de Paula Lima, Juliana OhashiPlanning: João VicenteAccount: Ana Mahfuz, Luiza ProençaBroadcast Producer: Fabiano Beraldo, Marina Dodi, Cecilia TaioliMedia: Betânia Aragão, Henrique Camargo, Dante Menichelli, Paula FrazãoFront: Hugo Vasconcelos, Daniel Souza, Felipe Silva, Claudenildo FelisBack: João GuilhermeQuality assurance: Luiz Queiroz, Gabriela Oliveira, Jameson OliveiraInformation Architect: Marco MoreiraClient Account: Amanda KartanasPublished: April 2014Short Rationale (optional): Bald Cartoons is a campaign for the Brazilian Cancer Hospital, GRAACC, which sees favourite children’s cartoon characters Garfield, Snoopy, Popeye and Hello Kitty shave their heads in an effort to build awareness.Developed by Ogilvy Brazil, the campaign uses the characters in an effort to generate awareness and support children in the country who are battling the disease.A campaign website enables visitors to donate and pledge support to the charity. Posters of the many world famous cartoon characters as they look bald are also available to print.Other cartoon characters include The Phantom, Mr Potato Head and characters from Rio 2.
Aesop: Toastits - Camden Lock brand identity
Brand: Toastits - Camden LockTitle(s): Brand identityHeadline and copy text (in English): AESOP SERVE UP A ‘TASTY' IDENTITY FOR NEW CAMDEN-BASED STREET-FOOD BRANDAgency: Aesop AgencyAgency website: http://www.aesopagency.comExecutive Creative Director: Martin GrimerDesign Director: Dan CalderwoodDesigner: Danii MaltmanAdditional credits: New Business Director: Nick BlenkarnePublished: April 2014Short rationale (optional): The brainchild of young entrepreneur Phillie Kenyon Shutes, the challenge was to deliver an identity capturing both the artisanal ‘street’ nature of the venture and the exuberant personality of the originator.
BBH London: Axe 'Soulmates'
Brand: AxeTitle(s): SoulmatesAgency: BBH LondonAgency Website: www.bartleboglehegarty.comBBH Deputy Executive Creative Director: David KolbuszCreative Director: Gary McCreadie and Wesley HawesBBH Creative Team: Matt Fitch and Mark Lewis,BBH Interactive Art Director: Vinny OlimpioAdditional Credits: BBH Strategic Business Lead: Ngaio PardonBBH Team Director: Heather CussBBH Team Manager: Amy ForsterBBH Strategy Director: Agathe Guerrier and Tim JonesBBH Strategist: Shadi SarreshtehdarzadehFilm Credits: BBH Producer: Chris Watling BBH Assistant Producer: Vaia IkonomouProduction Company: Biscuit Filmworks Director: Tim GodsallExecutive Producer: Orlando WoodsProducer: Rick JarjouraDoP: Tim HudsonPost Production: Electric Theatre CollectiveEditor/Editing House: Rick Russell / Final Cut Sound Design and mix - Raja Sehgal @ Grand Central Recording StudiosAdditional Track Laying / Sound Design - Miles Kempton @ Grand Central Recording StudiosMusic Supervision: The Most Radicalist Black Sheep Music / Leland MusicMusic Production: Leland MusicPrint Credits: BBH Producer: Sally GreenCreative Director: Gary McCreadie and Wesley HawesBBH Interactive Art Director: Vinny OlimpioCGI: Richard Green / WellcomPublished: April 2014Short Rationale (optional): The 90-second film is a love story that follows a guy who takes fate into his own hands to find his true love, in spite of any adversity. An optimistic take on romance, the film shows that soulmates do exist, but sometimes you need a little help to make it happen. It ends with the line “Don’t rely on fate. All new AXE. Upgraded.”
Supreme: Porsche Club - Die Deutschen Klassiker 'Le Mans Classic'
Brand: Porsche Club - Die Deutschen KlassikerTitle(s): Le Mans Classic Agency: SupremeAgency website: http://www.supremedba.co.ukCreative Director: Justin BarrowPublished: 2014Short Rationale (optional): We’ve been working with Porsche DDK for over eight years, and in that time we’ve produced thousands of T-Shirts – from 2-colour to 3-colour halftones, right up to 12 colour prints.We’ve just been commissioned to design and produce the 8th edition of the commemorative T-shirts for the Porsche Club DDK’s Le Mans Classic tour.
Mayúscula: Obbio 'organic and healthy food space'
Brand: ObbioTitle(s): Organic and Healthy Food SpaceAgency: Mayúscula Brands, Barcelona, SpainAgency website: http://mayuscula.esCreative Director: Rocío MartinavarroPhotographer: Roger CasasGraphic Designers: Albert Trulls, Mariano Fiore.Published: 2013Short rationale (optional): The identity for an organic supermarket selling high quality groceries, is based on the warehouse concept, where traditionally, goods were sold without intermediaries. A box to carry groceries and the idea of the stencil stamp that appeared in old sacks build a solid, compact and highly recognizable personality. The visual system for the 750 sq/m space is constructed with modular boxes and two styles of personalized illustrations, covering all communication needs.A custom pictogram font, environmental graphics, packaging, stationary and merchandising are some of the applications designed.
Clarks (in-house): Clarks 'The Story of Our Style'
Brand: ClarksTitle(s): The story of our styleHeadline and copy text (in English): The story of our styleAgency: Clarks In-house Design Group, Street, Somerset, EnglandCreative Director: Nick ReeveArt Director: James SnowCopywriter: Leon BroomePhotographer: Peter Canning and Paul CollisPublished: May 2014Short rationale (optional): The brief was to create a retail display graphic that could be used in consumer facing areas where conventional window dressing was either inappropriate – e.g. low levels of traffic - or impractical – e.g. lack of display depth behind the window. As well as being adaptable for a variety of spaces, the design had to be timeless – fashions in footwear can come and go with the seasons, but this particular piece of brand communications needed a lifespan of two years or more. It also needed to appeal to men, women and, in some situations, children.In response to the brief, the Clarks in-house design team created ‘The Story of our style’. Contained in a grid of Clarks shoe boxes, more than 120 separate images were created and photographed. Props include material drawn from Clarks archive. Iconic products, footwear paraphernalia, materials and accessories also feature, along with type used to spell out key words that have motivated the brand throughout its 189 year history. Using Clarks shoe boxes as miniature display cabinets for each ‘exhibit’, the design is highly adaptable – depending on the space available, it can be tailored to fit without compromising the design integrity, the scale or the brand’s essential message of effortless British style.
Brand: MonaTitle(s): Sjors and JacquesAgency: Selmore Agency Website: http://www.selmore.com/#/mainstreet/Creative: Diederick Hillenius, Poppe van Pelt, Karin Heinen, Shanta SchreuderAdditional Credits: RTV Producer: Hanneke KampschreurAccount Management: Anja Froeling, Nicole FlorencioStrategy: Gijs de BruijnClient Management: Margreet Waterweg, Thomas Gribnau, Carola BoerProduction: The Ambassadors Design & AnimationDirector: Vincent LammersProducer: Daphne LitjensDesign Team: Vincent Lammers, Nick Groeneveld, Manuel Ferrari, Ruud TroostheideLayout and Storyboard: Vincent Lammers, Nick Groeneveld, Manuel FerrariCharacter Animation: Nick Groeneveld, Patrick ChinAdditional Animation: Vincent Lammers, Stephanie SwartCG Supervisor: William JeffersCG Team: Mark van Berkel, Ritchy Wattimena, Jeroen Cloosterman, William Torres, Nick GroeneveldCompositing: Stephen Pepper, Ton HabrakenEdit: Oscar MarmelsteinSound Design and Music: The Ambassadors Sound TeamPublished: April 2014Short Rationale (optional): Advertising agency Selmore and creative production outfit The Ambassadors were tasked with bringing the Mona product range and brand values to life in a fun and surprising way, and sparking excitement among a family audience. The TVC part of the campaign, which launches in the Netherlands this week, features original animated characters Sjors and Jacques. A wide range of different creative techniques, such as an intricate CG lighting and rendering setup, manipulation in proportions of props and the set and recreating real life lens effects, were employed in order to create a 3D, stop motion style effect. The ambition for these characters is that audiences follow their story throughout the year, via a series of films, themed around different seasonal events and the different types of Mona pudding, such as this month’s “Feest Pudding”.
Brand: Fabriano BoutiqueTitle(s): 750th Anniversary CollectionHeadline and copy text (in English): Fabriano Boutique Celebratory Line for 750th Anniversary of Fabriano PaperAn anniversary range for creative people that pays homage to three distinguished users of Fabriano paper: artist Michelangelo Buonarroti (Drawing folder), typographer Giambattista Bodoni (Lettering album) and composer Ludwig van Beethoven (Music book); with a limited edition Visitor Book for celebrating your own auspicious guests. Agency: In-HouseAgency address: Verona, ItalyCreative/Art Director: Chiara Medioli, marketing director Fedrigoni GroupGraphic Designer: Federica VaglioPublished: April 2014Short rationale (optional): A celebratory collection for sale through Fabriano Boutique stores worldwide and online at www.fabrianoboutique.com to mark the 750th Anniversary of Fabriano paper.
Creamos: Hatsu Tea labels
Brand: Hatsu TeaTitle(s): Hatsu Tea LabelsHeadline and copy text (in English): Hatsu is not your average bottled tea drink. Agency: Creamos, Medellín, ColombiaAgency website: http://creamosonline.com Creative Director: Jorge Montoya E. Art Director: Jorge Montoya E.Additional credits: Advisor on fashion trends: Carolina PeláezPublished: 2013Short rationale (optional): We created a boutique brand from Colombia has a range of teas represented by a specific colour and unique flavour. Hatsu currently has seven teas and develops two annually.
M&C Saatchi: NatWest/RBS 'Magic'
Brand: NatWest/RBSTitle(s): MagicAgency: M&C SaatchiAgency Website: http://www.mcsaatchi.com/Creative Director: Jason LawesCreatives: Will Bates/Curtis Brittles Additional Credits: Senior Marketing Manager (NatWest): Petra CameronMarketing Manager (NatWest): Alexandra PageBusiness Director: Imogen LandyAccount director: Alex CooperDirector: Pete RiskiProducer: Kelly SpaceyProduction Company: Rattling StickProduction Manager: Lana HenryDOP: Jean Noel MustonenLocation Manager: James KhouryEditing House: Cut & RunEditor: Eve AshwellProducer: Kirsty OldfieldPost Production House: GlassworksPublished: April 2014Short Rationale (optional): The spot – ‘Magic’ – centres on a little girl’s belief that her mother has magical powers. Narrated by the child, the ad highlights the ways in which NatWest’s mobile banking app offers customers a fast, easy & secure way to bank on the move. The campaign will run from mid-April.
Studio Beige: Gimsel Supermarket brand identity
Brand: Gimsel SupermarketTitle(s): Brand IdentityAgency: Studio Beige, Rotterdam, The NetherlandsAgency website: www.studiobeige.nlCreative Director: Studio Beige (Silvia Vergeer, Masja van Deursen)Art Director: Studio Beige (Silvia Vergeer, Masja van Deursen)Copywriter: Hanne MarckmannIllustrations: Studio Beige (Silvia Vergeer, Masja van Deursen)Photographer: Jan BijlPublished: Jan 2014Short rationale (optional): Brand identity for Gimsel, a supermarket in Rotterdam which has been selling natural and organic food and cosmetics to a growing growing group of customers for over 25 years. Studio Beige created a new logo, slogan, website and visual identity for the brand.
TBWA\Chiat\Day: Nissan Pathfinder 'Ark'
Brand: Nissan PathfinderTitle(s): Ark Agency: TBWA\Chiat\Day, Los Angeles Agency Website: http://www.tbwa.comExecutive Creative Director: Stephen Butler Creative Director: Tito Melega, Karl DunnArt Director: Chris MizutaniCopywriter: Logan O’Brien Additional Credits: Managing Director: Peter Bracegirdle Account Director: Bonnie Schwartz, Jimmy JungManagement Supervisor: Patrick Jones, Val TyllAccount Supervisor: Jordyn Barton Account Group Assistant: Harry OsbourneGroup Planning Director: Oke MuellerPlanner: Leigh Davidson Senior Product Strategist: Andy GalvinExecutive Director of Integrated Production: Richard O’Neill Producer: Stephanie DziczekDirector of Business Affairs: Linda DaubsonExecutive Business Affairs Manager: Robin RossiBusiness Affairs Manager: Nora CicutoBroadcast Traffic Coordinator: Malika JonesProduction Company: The Corner ShopDirector: Peter Thwaites Executive Producer: Anna HashmiProducer: Donald TaylorEditorial: Work PostEditor: Neil SmithAssistant Editor: Sterling RobertsonExecutive Producer: Erica Thompson Senior Producer: Sari ResnickVFX: The MillSenior Executive Producer: Sue Troyan Executive Producer: Enca Kaul VFX Producer: Jessica AmbroseCoordinator: Jillian LynesShoot Supervision: James Allen, Bill Higgins, John PriceCreative Director: Chris Knight2D Lead: James Allen2D Artists: Gareth Parr, Dag Ivarsoy, Scott WilsonMatte Painters: Rasha Shalany, Thom Price, Itai Muller3D Artists: Charles Storniolo Colourist: Adam ScottExecutive Telecine Producer: LaRue Anderson Mix: Margarita MixMixer: Jimmy HiteSound Designer: Dror MoharArtist/Composer: Johnny Cash or Paul ClarkPublished: April 2014Short Rationale (optional): In this TV spot, an ordinary country drive turns into the adventure of a lifetime. Helmed by a loving father and assisted by his daughter, we see the Pathfinder battle the stormy elements and pick up some friends along the way. This is our retelling of the most epic of adventures: the story of Noah’s Ark. Director Peter Thwaites (Guinness “Cloud”, Honda “Museum”, and Guinness “Clock”) brought his unique vision to the table for this project. This isn’t your run-of-the-mill epic car spot with swooping vistas and wide-angle helicopter shots; this is up-close and intimate, allowing us to tap into the potent human truth: that fathers also love adventures with their daughters. By focusing our lens on their relationship with each other, we see this bond grow stronger through an experience that could only have happened in a Nissan Pathfinder.
