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Facebook outlines plans to develop more standalone apps

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By John Glenday, Reporter

April 24, 2014 | 1 min read

Social networking giant Facebook has set out its plans for the development of a range of new standalone apps – by instructing its Creative Labs division to throw everything at the wall and see what sticks.

Commenting during the publication of his

/news/2014/04/24/facebook-reports-82-yoy-surge-ad-revenue-mobile-representing-over-half-q1%20">firm’s Q1 earnings Mark Zuckerberg said the plan was to build specific apps with the intention of growing their user bases to at least 100m, the critical mass necessary to begin to turn a profit.

It follows Facebook’s successful launch of Paper alongside the acquisition of Instagram and WhatsApp with the focus on the latter two continuing to be growth rather than monetization.

Commenting on the putative range of new apps Zuckerberg conceded that it “will probably take a few years” before they get to the stage of WhatsApp and Instagram, “which themselves are still years away from being big important businesses.”

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