App Mergers and Acquisitions Facebook

Facebook acquires health and fitness-tracking service Moves

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By Ishbel Macleod, PR and social media consultant

April 24, 2014 | 1 min read

Moves, the all-day activity diary for smartphones, has been acquired by Facebook, but the app promises that data will not be integrated with Facebook.

Announcing the acquisition in a blog post, the company reassured users “the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.”

It is not surprising that Moves felt the need to point out the fact regarding data, given that WhatsApp founder Jan Koum had to speak out following worries of the data from the Facebook-acquired company being shared with the social media giant.

The Moves app automatically records any walking, cycling, and running you do, and creates a daily storyline showing where, when, and how much you move.

The company added: “We’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.”

App Mergers and Acquisitions Facebook

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